Privacy Policy

We give great importance to the confidentiality of your data and therefore, we want to inform you in a transparent manner about the personal data we collect, under what conditions we use them and the rights you have regarding your data.

We want to assure you that the security of personal data and compliance with the updated legislation is a priority for us. Thus, we try to have a dialogue as open as possible with you and to offer you all the information you need.

Thus, in accordance with the provisions of EU Regulation No. 2016/679 regarding the protection of individuals with regard to the processing of personal data and on the free movement of these data ("GDPR"), in the sections below we present in detail more information on how your data will be processed.

Who we are and how you can contact us

Dieter A. ROTH GmbH

HRB 705 215 / USt.-IdNr. DE 262 139 218

Boschstrasse 1–3, Keltern, Germany

In the sense of the GDPR regulation, the company will be named "operator" when processing your personal data.

For any concerns or complaints about how we use your personal data, please contact us at the e-mail address or at the registered office.

What is cosidered personal data?

Personal data refers to any information regarding an identified or identifiable natural person, information that can lead, individually or by combining more data, to the identification of the respective person, directly or indirectly. Personal data can be a name, an identification number, location data, an online identifier, or other specific elements, specific to a person's identity, both physically and behaviorally, economically, culturally or socially.

Which type of date we collect

The operator may collect and process personal data transmitted by natural persons who request, on their own behalf or for a third party, a product offer or who conclude a contract with the company.

In the case of legal persons, the company collects and uses personal data belonging to legal representatives, authorities or other persons designated as contact persons in the commercial relationship.

Also, the company may collect personal data provided by any natural person who requests, on its own behalf or for a third party, the provision of information regarding our products, the correction of some defects, as well as personal data of the contact persons designated for the purpose. the delivery, installation, provision of information or for any other activities related to the supply of products by the company.

The collection of personal data can take place through various methods, depending on the way you choose to communicate with us: by telephone, through electronic mail, by using the website, including the contact form, by contacting a sales representative or partner agent. , by communicating your data to our field personnel.

For what purposes is your data used?

The Company collects, processes and keeps your data in order to fulfill the following purposes:

Sale of products and contracts obligations

The personal data that the company collects, processes and keeps for this purpose are, for the most part, data needed for several operations related to the sale of products and the performance of the contract, such as:

For this purpose the company bases its processing in order to conclude and execute the contract according to art. 6 paragraph 1 b) from the GDPR.

Improving the customer experience

The personal data that the company collects and processes for this purpose may be necessary for the following:

For this purpose the company bases its processing in order to conclude and execute the contract according to art. 6 paragraph 1 b) from the GDPR.


The company uses personal data, including traffic and location data, to send offers of products and services, adapted to your needs, only if you have expressed your consent in this regard.

Your personal data helps us to know what your expectations and needs are regarding the services we offer you. Thus, we will include you in our promotional campaigns, you will be updated with the events organized by us or in collaboration with our partners.

Also, if you did not express your consent, but also the opposition regarding the receipt of the commercial communications, the company will be able to send you commercial communications regarding similar products purchased previously. In connection with these commercial communications, you can oppose both the obtaining of the e-mail address and the occasion of each message received in this way.

For the advertising activities carried out in the online environment, please access the "Information about cookies" section.

For this purpose the company bases its processing in order to conclude and execute the contract according to art. 6 paragraph 1 b) from the GDPR.

What Security measures have we taken to protect your data?

The Company attaches great importance to the protection of your personal data and consequently has implemented appropriate technical and organizational measures that are periodically reviewed and adapted to protect them against accidental or illegal destruction, loss, modification, disclosure or illicit or unauthorized access. These measures include:

To whom can your data be communicated or transferred?

The Company may communicate or transfer your personal data under the conditions in which this is necessary for the provision of the services or the performance of the contract, to ensure a legitimate interest or to fulfill a legal obligation, to the following categories of recipients:

How long is your data stored?

As a general rule, the company processes your personal data for the entire period as long as the contract produces its effects and will subsequently store them for a term of up to 3 years calculated from the termination of the contractual relationship. In certain situations justified by a legitimate interest or if the retention of the collected personal data is necessary in accordance with the applicable legislation in the field, the company will keep and process certain data for a longer period of time, but without exceeding the maximum duration provided by law.

The personal data collected for the purpose of sending marketing communications will be processed until the date of withdrawal of your expressed consent, but no more than 5 years from the date of granting your consent.

What are your rights regarding the collected data?

The company will allow the exercise of the rights provided by the legislation in force regarding the processing of personal data, as follows:

In order to exercise these rights, you can submit to the company a written request, dated and signed, at the registered office. You can also send us a message at the email address or you can use the contact form available on the Contact page.

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